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Before working with Hypergen, Set 2 Close found themselves spending an excessive amount for lead generation through digital advertising. As a startup they needed a cost-efficient way to generate qualified leads quickly.
They were struggling to find the correct volume & were forced to rely on time-consuming manual outreach to make ends meet.
“Prezzee booked meetings with Netflix and other Fortune 500s, thanks to our outreach.”
CEO & Cofounder | Set 2 Close
Prezzee is a digital Gift Card solution designed to change the art of gifting to boost employee performance, engagement, and retention in companies. With personalization, bulk sending and instant delivery with the option to co-brand with your corporate logo, Prezzee helps thousands of companies simplify and optimize their reward incentives.
Prezzee wanted to expand its business in the US market but its SDRs found it challenging to nail down the cold email outreach in terms of messaging. They were struggling to build a consistent pipeline of outbound leads while their SDR team was growing and needed a stream of qualified leads fast.
We conducted research to find out what intrigued Prezzee’s ICPs (Ideal Customer Profiles). We looked at pain points such as employee turnover rates and came up with cold email messaging that made them want to learn more about Prezzee.
We then used our signature approach for cold email outreach to catch the attention of the prospects, while matching Prezzee’s brand style – a casual tone combined with humor and entertaining images, which often works best with US prospects. This quickly built a consistent stream of qualified leads for their SDRs to work with every day.
After a few months of generating leads through cold email, their SDRs can focus on warm outbound leads instead of doing outreach on their own. We managed to book them calls with multiple Fortune 500s. The open rates hit up to 60% and reply rates up to 22%, which is 2 times more than their average open rates and 7 times more than their average cold email reply rates. This led to multiple deals closed from our cold outreach. Prezzee was also able to further expand their targeting and figure out what cold email messaging works best for its brand and product. We are now an integral part of their sales team.
Co-Founder of Set 2 Close
I can confidently say that I had never before experienced the level of success in lead generation that we have achieved in the past 6−7 months since partnering with Hypergen. The results have been truly remarkable, with a significant increase in the quantity and quality of leads generated. In fact, Hypergen now accounts for over half of our revenue, and has played a pivotal role in our impressive 300% growth over the past year.
One of the most significant benefits of working with Hypergen has been the freedom it has afforded us to focus on our core operations, as opposed to spending countless hours on cold outreach. Thanks to the warm leads provided by Hypergen, we no longer have to waste time on cold emails or other ineffective tactics. Instead, we are able to connect directly with qualified leads and book sales calls with ease.
Overall, our experience with Hypergen has been a game-changer, and we are grateful for the exceptional results they have delivered for our business.
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