$4.5 million generated in the span of 18 months for a productized marketing agency

About Dingus & Zazzy

Dingus & Zazzy is a one-stop-shop creative marketing firm offering branding, graphic design, website design development, SEO, social media management, copywriting, media buying, video editing, and more. Hundreds of companies are using them as their marketing department. It’s a flat subscription-based pricing, and you get it all: unlimited iterations. The team can work on as many or as few projects as you want each month.

Dingus & Zazzy’s Challenge

With goals to expand even further, their sales team was in need of more channels with a lower CPL, as ads are expensive and referrals are not scalable. The issue is they are in a very saturated market. There are millions of marketing agencies out there. Their team had also tried outbound before but couldn’t get consistent results.

Solutions

1. Targeting based on intent and segmentation–We did multiple tests to figure out high performing audiences. Armed with closing data, we could also factor in deal value and the customer lifetime value. We saw newly hired positions, companies using WordPress, marketing agencies, and businesses in neighboring states tended to perform best.
2. Utilizing humor and fun messaging–As we were targeting a lot of marketing execs, we added memes in some of our follow-ups, as well as used a conversational and fun tone for all the emails. This got us reply rates north of 15% on some campaigns.
3. Offering–Dingus & Zazzy has an amazing offer, all the marketing you would ever need for a fixed price. We made sure to emphasize it in the emails and play around with that (i.e., if they are a marketing agency, they can save on staffing costs or hire further talent).
4. An emphasis on deliverability–As we are going to target a large batch of contacts each month, we are doing regular spam checks on domains to ensure deliverability.
5. CRM integration and a clear process for following up–Since the team is getting over 400+ leads each month, we worked with their RevOps to set up a system for pushing the leads to their CRM and distributing them amongst reps. This ensures their time to respond is minimized, increasing the likelihood of booking a call with the prospect and closing the deal.

The Results

After partnering with Hypergen, Dingus & Zazzy now has a consistent stream of over 400 outbound opportunities each month.

For the past 6 months they have been closing an average of 14 opportunities averaging $290,000 in lifetime value and $41,000 in MRR (lifetime value is calculated based on an average retention of 7 months).

In total the their sales team has won over 215 deals from our opportunities totaling $4.5 Million in expected revenue.