How we helped Hart & Highland Generate $150K+ in New Business in less than 3 months

About Hart & Highland

Hart & Highland is a Los Angeles-based social-first creative and marketing agency specializing in content creation for social and digital platforms. They offer end-to-end social media management, influencer marketing campaigns, and various forms of advertising design for brands looking to build their digital presence.

Hart & Highland's Challenge

As a busy agency focused on client projects and team management, Hart & Highland's leadership found themselves constantly putting sales outreach on the back burner. Previous attempts at cold email outreach had proven ineffective and time-consuming:

• Self-managed outreach platforms yielded poor results
• Manual lead sourcing and one-off emails were too time-intensive
• The team lacked the specialized expertise for effective email deliverability
• Without a dedicated sales team, they couldn't reach enough quality prospects

Arica Rosenthal, Co-founder and COO of Hart & Highland, summed up their challenge:

"The idea of having time to do sales outreach always ends up being on the back burner because we're dealing with client projects and team management."

Solution

After receiving a personal referral from a company that had experienced great success with Hypergen, Hart & Highland decided to partner with our team. We crafted a comprehensive outreach strategy, including:

1. Targeted Prospect Sourcing - We found the right brands and decision-makers that match Hart & Highland’s strengths and services.
2. Customized Messaging - Collaborated closely with the Hart & Highland team to develop outreach copy that reflected their unique brand voice while maintaining email effectiveness.
3. Optimized Email Deliverability - Used technical know-how to make sure the emails land in the right inbox, not the spam folder.
4. A/B Tested Approaches to find the best lead rate. We quickly found that targeting cosmetics brands produced a 50-60% better lead rate than the campaign average.
5. Assisted with setting up a CRM integration process where incoming leads would be easily tracked and handled.

Client Experience

Hart & Highland appreciated our collaborative approach and willingness to adapt to their specific needs. After seeing the impressive early results, Hart & Highland has already renewed their partnership with us, with trust in the ongoing value of our efforts.

Results

Within less than three months of partnering with us, Hart & Highland experienced significant results:

• 65+ leads generated 
• 3 new client deals closed
• $150,000+ in new business generated
• 10x-12x ROI
• High-quality leads from ideal target brands
• Substantial time savings for the leadership team
  
  

"So far we've closed three deals, and we definitely see the opportunity for those to turn into larger projects. Overall, the total value of those is over $150K." - Arica Rosenthal

The results came quickly - the partnership kicked off at the end of November, and new deals were already closing by January.

Thanks to our strategic outreach program, Hart & Highland now has a reliable business development channel that drives real results without pulling focus from their internal team.