How we helped Hop Online achieve a 10X+ ROI through cold email outreach in 18 months

About Hop Online

Hop Online is a growth marketing agency specializing in performance and inbound marketing for both SaaS and B2C companies. Their core services include driving qualified traffic through value-based bidding, strategic PPC campaigns, and comprehensive SEO services. Recently, they've expanded to offer podcast creation and management services.

The Challenge

After attempting outbound lead generation both in-house and through another agency, Hop Online was dissatisfied with their conversion rates and quality of leads. They needed a partner who could:

• Generate consistent, high-quality leads for their core services
• Help test market fit for new service offerings
• Adapt quickly when targeting new markets
• Create outreach that truly reflects their brand voice
• Provide substantial ROI on their marketing investment
  
  

The Solution

We implemented a comprehensive, agile outreach strategy that leveraged our experience with similar marketing agencies:

1. Rapid Market Testing - Leveraged historical data from similar clients to immediately identify potentially profitable segments
2. Targeted Persona Development - Focused initially on recently hired decision-makers in lean marketing teams
3. Campaign A/B Testing - Ran three distinct sequence types simultaneously:
4. Technical messaging focused on bidding strategies
5. Short, sweet copy infused with eccentric humor
6. Customized outreach targeting companies with recent funding rounds
7. Continuous Innovation - Consistently allocated 20% of sending capacity for testing new approaches and markets
8. Automation Support - Streamlined Hop's SDR follow-up process for incoming leads to maintain high booking rates during busy periods.
9. Service Expansion Assistance - Helped introduce and market Hop's new podcast creation and management service
   

Client Experience

Hop Online viewed our relationship as more than a typical agency engagement:

"What I found most unique about Hypergen was their dedication to our success. They felt much more like an extension of our team than an outsourced agency." - Paris Childress

The partnership's flexibility was particularly valuable:

"They were very agile and responsive, able to pivot in and out of new campaign ideas quickly. They understood our business and needs very well."

Our partnership with Hop Online demonstrates how strategic outbound lead generation can not only drive substantial revenue growth but also support business evolution and service expansion.

Results

Over 18 months of partnership, we achieved these results for Hop Online:

• 200+ marketing-qualified leads generated
• 60+ qualified meetings scheduled
• 9 clients acquired on 3-6 month retainers
• $40K+ in monthly recurring revenue
• 10X+ return on investment based on client lifetime value
• 5% sales win rate on qualified leads
  

Paris emphasized the significance of these results:

"Our ROI has been at least 10x in that period of time since working with them. That's probably the biggest ROI we've seen in our own internal marketing ever."