Alexander Ivanov

Founder

Alexander Ivanov is the founder and CEO of Hypergen, a revenue operations and lead generation agency serving clients worldwide. After studying in the United States and returning to Europe, he built Hypergen from the ground up, growing it into a team of over 35 people working with more than 60 clients across a wide range of industries.

Over the years, Alexander has developed deep expertise in outbound strategy, sales infrastructure, and the tools and technologies that power modern lead generation - from CRM setup and data enrichment to sequencing platforms and deliverability optimization. His experience running hundreds of campaigns across different markets has given him a deep understanding of what separates outreach that converts from outreach that gets ignored. Alexander writes about outbound best practices, revenue operations, and the systems and tools that help teams build scalable, predictable pipelines.

Posts by Alexander Ivanov

Illustration for M&A deal sourcing, depicting institutional tools and cold email outreach as key methods for deal origination.

Alexander Ivanov

M&A deal sourcing explained: Step-by-step deal origination guide

Most deals are lost before outreach begins. Here's the sourcing system that changes that.

Illustration of a magnet pulling high-quality B2B prospect profiles through a digital filter to generate sales leads

Alexander Ivanov

Lead Generation

20 top ways to generate high-quality B2B sales leads [2026]

61% of marketers say lead quality is their #1 problem. Here's what the top 1% do differently.

Visual representation of an email follow-up strategy, featuring multiple email icons with notification alerts and a hand-launched paper plane to illustrate the process of re-engaging prospects after no response

Alexander Ivanov

Lead Generation

Follow-up emails after no response + 7 B2B templates

70% of replies come from follow-ups, not first emails. Here's how to write ones that work.

M&A process visual featuring two puzzle pieces being joined together to symbolize a completed deal

Alexander Ivanov

The ultimate guide to the M&A process

Most advisors chase bad deals for months. Learn the M&A process that actually finds winners.

Conceptual illustration for an M&A guide featuring a large zipper merging business icons including a briefcase, handshake, checkmark, and signed contract

Alexander Ivanov

The M&A pipeline explained: Guide to deal flow in 2026

Your pipeline isn't broken, your sourcing is. Learn how M&A advisors generate predictable deal flow in 2026.

Abstract illustration of a scheduling calendar with lead profiles and notification icons representing booked B2B meetings

Alexander Ivanov

Lead Generation

B2B Appointment Setting: How to book more meetings

Your reps can't close deals they never have. Here's how to fix your meeting booking process.

Diagram of SMTP infrastructure components including SMTP Clients, Servers, MTAs (Mail Transfer Agents), and SMTP Relay Systems

Alexander Ivanov

Cold Email Infrastructure

SMTP Explained: What it is and how email delivery really works

Every email you send travels through SMTP. Here's what happens behind the scenes in seconds.

3D pie chart graphic representing audience segments, email icons, and a performance growth chart

Alexander Ivanov

Lead Generation

Email segmentation: 15 strategies for higher engagement & ROI

Email segmentation is essential for moving from generic sends to intentional campaigns. These strategies show how to segment smarter, send more relevant emails, and drive real engagement and ROI.

Illustration of hands moving chess pieces on a path, representing strategic cold email planning

Alexander Ivanov

Cold Email Infrastructure

Cold email personalization: 7 tactics that drive higher reply rates

Boost cold email replies with 7 personalization tactics that make your outreach more relevant, targeted, and impossible to ignore.

Illustration of hands moving chess pieces on a winding path, representing lead generation strategy and tactical planning for 2026

Alexander Ivanov

Lead Generation

9 lead generation strategies that actually convert leads in 2026

Most leads never convert because they're wrong from the start. Here's what actually works.

Conceptual illustration representing high-quality lead generation and customer acquisition strategies for 2026

Alexander Ivanov

Lead Generation

Best 15 lead generation companies for high-quality leads [2026]

Burning budget on the wrong lead gen company? This breakdown shows who excels at what & why.

good versus bad email domain reputation

Alexander Ivanov

Cold Email Infrastructure

What is email domain reputation and how to improve it?

69% of emails fail on sender reputation alone. Here's how to check yours and protect it.

Illustration of emails being blocked by a firewall or brick wall, symbolizing an email blacklist or delivery failure

Alexander Ivanov

Cold Email Infrastructure

Email blacklists explained: 7 expert tips to stay off them in 2026

45% of senders hit blacklists eventually. Here's how to stay in the lucky 55% who never do

A visual metaphor for successful cold email infrastructure, showing a hand awarding a medal (representing the top tools) next to a bar chart that symbolizes rapid business growth

Alexander Ivanov

Cold Email Infrastructure

Top 7 cold email infrastructure providers that work in 2026

Sending emails that land in spam? These 7 infrastructure providers fix that problem fast.

three orange arrows of different lengths pointing to a hand with a hovering shield over it

Alexander Ivanov

Cold Email Deliverability

9 effective ways to warm up your email domain for cold outreach

Skipping domain warmup kills your cold email campaigns. Learn the 9 steps that work best.

palm holding upward pointing graph

Alexander Ivanov

Cold Email Deliverability

6 proven strategies to enhance email sender reputation

69% of emails fail based on sender reputation alone. Six proven strategies to fix yours now.

Illustration of email sending (SMTP) and receiving (IMAP) protocols between two mobile devices

Alexander Ivanov

Cold Email Infrastructure

IMAP vs SMTP: Which one affects cold email deliverability most?

Your emails hit spam. Is it SMTP or IMAP? 95% of teams blame the wrong protocol entirely.

A visual metaphor for successful cold email outreach, showing a hand interacting with a mobile inbox, symbolizing how simple formatting bypasses the Promotions tab to encourage replies

Alexander Ivanov

Cold Email Deliverability

How to avoid Gmail promotions tab and land in every inbox

Prospects aren't ignoring you - they just never saw your email. Here's how to reach the Primary tab.

Illustration representing the secure exchange of email, symbolizing how SPF, DKIM, and DMARC ensure cold emails are trusted and delivered

Alexander Ivanov

Cold Email Infrastructure

SPF, DKIM & DMARC: How to keep your cold emails out of spam

Great copy isn’t enough. SPF, DKIM, DMARC decide if prospects ever see your cold emails.

Graphic contrasting email deliverability problems (broken chain, cloud error, warning icons) with successful email delivery (handshake, checkmark, inbox icon)

Alexander Ivanov

Cold Email Deliverability

9 critical email deliverability issues and how to solve them

Uncover the most common email deliverability issues and how to fix them, so your emails land in the inbox every time.

Graphic representing the mechanical precision required for successful cold email deliverability and ongoing system maintenance

Alexander Ivanov

Cold Email Deliverability

12 essential email deliverability best practices for cold email success

Boost cold email success with 12 essential deliverability best practices that keep your messages out of spam and in front of the right prospects.

A graphic illustrating the key steps for a successful email warm-up strategy, from reputation building to achieving high deliverability and growth.

Alexander Ivanov

Best 11 email warm-up tools for 2026 - Pros and cons breakdown

Improve email deliverability fast with the 11 best email warmup tools in 2026 with features, pros, and cons.

An infographic representing a data-driven approach to cold email marketing, with an envelope, a key, and icons for engagement and analytics.

Alexander Ivanov

Lead Generation

How to write high-converting cold emails in 2026 (step-by-step)

Cold email is either your biggest waste of time or your best lead source. This guide shows exactly how to make it the latter, step-by-step.

The image shows a hand holding a large quantity of emails (cold outreach) and a hand sending a single email (targeted marketing), with an hourglass in the center.

Alexander Ivanov

Lead Generation

Cold Email vs Email Marketing: Best for B2B Lead Gen in 2026?

Your leads don’t hate email - they hate bad timing. Find out how top B2B teams are using the right email at the right moment in 2026