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Dejan Spasić

Copywriter

Dejan Spasić is a cold email copywriter at Hypergen, where he has spent the past two years creating outreach campaigns for over a hundred clients across many different industries. He has more than ten years of experience in marketing, with a background that includes website copy, blog writing, SEO content, scriptwriting, and ghostwriting. Throughout that time Dejan has worked with both large and small companies, domestic and international, which gave him exposure to a wide range of markets and business models. 

At Hypergen, Dejan’s work focuses on understanding each client's product and the real problems their audience is trying to solve. he approaches every campaign by putting himself in the position of the people being reached out to, making sure the message feels human, clear, and worth responding to.

Posts by Dejan Spasić

Cold Email vs LinkedIn Outreach
Dejan
Sep 28, 2026
Lead Generation

We Run Cold Email AND LinkedIn Outreach for 120+ B2B Teams - Here's What Each One Actually Does

Cold email brings 20-50 meetings a month while LinkedIn produces 1-4. Here is how B2B teams can divide roles between volume and credibility without wasting budget.

7 LinkedIn Outreach Strategies
Dejan
Sep 28, 2026
Lead Generation

7 LinkedIn Outreach Strategies We Use for 120+ B2B Teams

More LinkedIn invites don't necessarily mean more replies. Here's what we've learned from testing targeting, positioning, triggers, and messaging.

M&A Cold Email Templates
Dejan
Sep 28, 2026
M&A Advisory

5 M&A cold email templates we've tested - for advisors, PE, and VC outreach

outbound sales metrics we review every week for 120+ B2B clients
Dejan
Aug 28, 2026
M&A Advisory

7 outbound sales metrics we review every week for 120+ B2B clients

signals that show a company is ready for M&A
Dejan
Sep 28, 2026
M&A Advisory

6 signals that show a company is ready for M&A

what good B2B lead gen actually costs
Dejan
Aug 26, 2026
Lead Generation

We charge $6.5K/mo for lead generation - here's what good B2B lead gen actually costs

There's a reason quotes for the exact same service vary wildly. We finally explain the gap.

how to find m&a leads
Dejan
Aug 10, 2026
Lead Generation

We find qualified M&A leads every month - here's the exact process we use

Some pipelines run on luck and timing. This one runs on a process you can repeat every month.

M&A deals via cold email
Dejan
Jul 17, 2026
Lead Generation

We source M&A deals via cold email - here's the full playbook we use for deal teams

Referrals only carry a pipeline so far these days. Here's the system smart teams use instead.

Outsource SDR
Dejan
Jul 17, 2026
Lead Generation

Your SDR team is costing more than you think - here's the real math

The salary is just the beginning. Here's the full cost picture nobody runs before they hire.

Outsource Lead Generation
Dejan
Jul 17, 2026
Lead Generation

We took over outreach for 120+ B2B teams - Here's the honest truth

What does outsourcing lead generation look like? Here’s our most honest answer

Graphic illustration of a multi-stage outbound sales lifecycle, featuring metrics auditing, buyer messaging, and closed deals
Dejan
Jun 8, 2026
Cold Email Infrastructure

Our clients close 12-month deals with cold email – Here's the exact framework

Enterprise deals don't close in 60 days. Here's the cold email system built for 12 months.

Illustration of an enterprise cold email playbook detailing steps to target corporate buyers and close SaaS deals
Dejan
Jun 5, 2026
Cold Email Infrastructure

We Closed 3 SaaS Enterprise Deals in 6 Months - Here's the Exact Cold Email Playbook

Most cold emails for SaaS miss 95% of the market. Here's how to reach the 5% ready to buy.

Data-driven graphic analyzing cold email campaign failures, highlighting budget leaks and plummeting conversion rates
Dejan
Jun 1, 2026
Cold Email Deliverability

We ran 120+ cold email campaigns - Here's why most agencies fail to deliver ROI

An open rate isn't a business result. Here's what cold email agency ROI actually looks like.

Graphic comparing high-performing cold email outreach audits against broken, low-quality email campaigns
Dejan
Sep 17, 2026
Lead Generation

We vetted 50+ cold email agencies - Here's who actually delivers

Picking the wrong agency costs more than money. Here's how to evaluate one before you sign.

Conceptual illustration of multi-channel outbound prospecting tactics, including email, cold calling, and social selling for high-conversion sales outreach
Dejan
May 7, 2026
Lead Generation

We tested every outbound prospecting tactic - here's what converts

One channel won't fill your pipeline. Here's the system that actually compounds over time.

Abstract illustration of data prospecting and lead enrichment using Clay to identify high-quality B2B signals.
Dejan
May 7, 2026
Lead Generation

Clay prospecting: how we find high-intent B2B leads using real-time signals

Most outbound fails on timing, not messaging. This is how the best GTM teams fix that.

data-driven illustration showing analysis of cold email campaigns and lead generation metrics for high-quality deal flow
Dejan
May 7, 2026
Lead Generation

What 120+ cold email campaigns taught us about high-quality leads

Most B2B teams fix the wrong thing. Lead quality breaks before the first email is even sent.

A conceptual outbound sales graphic showing a hand with a compass directing lines to various prospect profiles and locations
Dejan
Apr 16, 2026
Lead Generation

Outbound Sales: 12 Strategies to Find High-Quality Prospects

Only 3% of your market is buying right now. These 12 strategies help you reach them first.

еffective outbound lead generation tactics оди 2026
Dejan
Apr 16, 2026
Lead Generation

9 еffective outbound lead generation tactics for 2026

You're probably fixing the wrong layer of your outbound. Here are the 9 right ones instead.

A conceptual illustration of B2B data enrichment showing a digital spreadsheet being unlocked by a key, with icons for lead profiles, company data, and contact information being automatically populated to represent lead generation
Dejan
Apr 3, 2026
Lead Generation

How to use Clay for data enrichment to generate leads

Clay doesn't just enrich data, it hunts signals. Find out what your competitor already knows.

Illustration of a magnet pulling high-quality B2B prospect profiles through a digital filter to generate sales leads
Dejan
Sep 23, 2026
Lead Generation

21 top ways to generate high-quality B2B sales leads [2026]

61% of marketers say lead quality is their #1 problem. Here's what the top 1% do differently.

Visual representation of an email follow-up strategy, featuring multiple email icons with notification alerts and a hand-launched paper plane to illustrate the process of re-engaging prospects after no response
Sep 11, 2026
Lead Generation

Follow-up emails after no response + 7 B2B templates

70% of replies come from follow-ups, not first emails. Here's how to write ones that work.

Abstract illustration of a scheduling calendar with lead profiles and notification icons representing booked B2B meetings
Dejan
Mar 24, 2026
Lead Generation

B2B Appointment Setting: How to book more meetings

Your reps can't close deals they never have. Here's how to fix your meeting booking process.

3D pie chart graphic representing audience segments, email icons, and a performance growth chart
Sep 11, 2026
Lead Generation

Email segmentation: 15 strategies for higher engagement & ROI

Email segmentation is essential for moving from generic sends to intentional campaigns. These strategies show how to segment smarter, send more relevant emails, and drive real engagement and ROI.

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